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  TECHNOLOGY BENCHMARKS
  Perspectives often begins large engagements with a thorough open source Benchmark of a research area. This can help establish a consolidated view of a domain and thereby serve as a reference point across the lifecycle of a project. Sections typically focus on research activities, publications, patents, alternatives, companies, collaborations, products, markets, etc.
  EXTERNAL BOARDS
 

Perspectives has acted in an Executive Secretary role for over 200 External Reviews (Advisory Boards, Advisory Councils, Customer Advisory Boards, Peer Reviews, etc.).  These reviews have tended to focus on a combination of strategic counsel (e.g., where to be going in the long run, creative approaches for doing more with assets) and technical guidance (e.g., specific areas where additional work or specific steps could be valuable).

We understand how to prepare participants and we know how to keep meetings productive, whether the charge to the Board is focused on harnessing customer feedback or on solving a pressing business problem. We know the right light touch to use in synthesizing comments and diverse points of view into a single constructive report.  The number of sessions we’ve supported has allowed us to professionalize the process of external review and manage reviews with a lessons-learned approach.  Several clients have asked us to document our process in documents that distill “Best Practices for External Review.”
PROGRAM ASSESSMENT
  Perspectives also has experience applying its technology research skills inward within an organization, to better understand the measurable impacts and capture hard-to-quantify benefits to an organization. Our approach typically starts with extensive information interviews with participants in combination with analysis of standard performance metrics; we specializing in bringing out the “story” and the “narrative” of particular investments and a portfolio as a whole.
  STRATEGIC PLANNING
  More often than not, Perspectives provides strategic planning services in addition to other services. Strategic Planning covers: the management and organization of programs and projects; the creation of the vision of success and the metrics for that success; the development of the value proposition for stakeholders, potential end-users and market-makers; and the creation of intellectual property. This advisor role is often filled by Perspectives as a member of the client's project management team.
  MARKET DEMAND BENCHMARKS
  Perspectives staff have deep market research backgrounds, and skills in reaching and interviewing many types of people -- ranging from Fortune 100 executives to distinguished scientists to hands-on operations managers at manufacturing plants -- in order to get the right information. Customer intelligence is also improved via exploratory trips to visit with potential sponsors and users to better understand customer needs. We help clients understand what the barriers to adoption might be, and how & where the technology or service program may be used and by whom. This information helps to ground the R&D and/or program development in a way that doesn't preclude preferred potential applications and user groups, and can provide meaningful and knowledge-based connections to those groups for future collaborations and/or funding.
  TRACKING REPORTS
  Many clients ask us to keep their teams abreast of policy, technology, or commercial news of relevance to a project team. This information is distributed via ‘flash’ email, websites, or scheduled reports in electronic, URL-linked format. “Tracking” is particularly important in fast-breaking technology areas.
  WHITEPAPERS
  Perspectives has a team of skilled technical and business writers who can help communicate a project or program’s value proposition and differentiation in a compelling manner.
  INTELLECTUAL PROPERTY MAPPING AND ANALYSIS
  Perspectives has invested in the skills and infrastructure to look at large quantities of data regarding patents and/or publications to better understand the IP and skill set positions of various participants in a market. This sort of specialized and data-driven analysis can lead to counterintuitive findings and a much richer understanding of how organizations are positioned in a space.
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